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Sales analysis    Assess your sales trends across different locations and timeframes.

 

 

 

Description

  • These 4 charts (total sales, number of transactions, average price per transaction, average daily transactions) taken together paint a picture of how your sales are trending across different time periods and locations.
  • Many things affect Total Sales and Number of Transactions. Any number of these factors may contribute to sales increase or decrease – economic conditions, the uniqueness of your products, decreased or increased competition, pricing, service etc.
  • Use this information together with Average Price Per Transaction and Average Daily Transactions to better understand some of the underlying trends in sales.
  • Average Price Per Transaction and Average Daily Transactions are influenced by the overall size of the transaction and the number of purchases made at your store(s).
  • If your average transaction size or daily volumes are trending downwards, there is an opportunity to identify promotions to help increase customer engagement.
  • Monthly charts also provide a comparison with the same month last year he primary cardholder.

 

 

 

 

 

Examples of what you can do with this information:

  • Grow sales and average price per transaction with appropriate incentives or rewards.
  • Target incentives at slower trading days or times.
  • Increase visibility or presence with a targeted marketing campaign.
  • Capture information about your customers – contact information, birthdays, feedback about likes and dislikes.
  • Identify your key customer segments and utilise appropriate marketing vehicle to generate sales – eg. use social media to attract Gen Y customers.
 
 
 
 
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