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Location analysis Take an in-depth look at who your customers are across different locations.

Description:

This chart helps you understand where your key customers live and potentially identify other areas where your key customers may be.
Consider how different suburbs are driving differences in spending patterns.
The table gives you a summary of Number of Customers, Average Price Per Transaction and Average Spend Per Customer for every suburb.

Examples of what you can do with this information:

Determine where you should spend your marketing dollars.
Prioritise your marketing dollars.
Increase visibility or presence with a targeted marketing campaign.
Determine the right marketing message for different locations for example if a suburb has a high number of customers but low average spend per customer or low average spend per transaction, then target your message specifically to reward increased spend.
Help identify locations for new stores.

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