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Customer analysis    Understand who your key customers and what their spending patterns are.

 

 

 

Description:

  • View a breakdown of your customers by key demographics – Age, Gender, Place of Residence and their spending patterns – Average Spend Per customer, Average Spend Per Transaction, Average Number of Transactions.
  • Compare how your customer demographics and their spending patterns change across different locations and timeframes.
  • View a split of the same information by gender to discover how spending patterns change.
  • Consider how demographic breakdown and spending patterns align with your brand identity.
  • Consider also how different genders drive differences in spending patterns.
 
 

 

 

Examples of what you can do with this information:

  • Identify your key customer segments and utilise appropriate marketing vehicle to generate sales – eg. use social media to attract Gen Y customers.
  • Grow total spend and average spend per transaction or average spend per customers with appropriate incentives or rewards.
  • Increase visibility or presence with a targeted marketing campaign rewards.
 
 
 
 
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